News
27. mai 2015
Is technology rocking the boat or sinking the ship?
“Technology has rocked journalism to its foundations” Since the internet slashed the traditional news reader’s value to one fifteenth, publishers […]
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27. mai 2015
Follow the user
— Digital news media and the next big shift. In May last year, the Guardian passed a significant milestone. For the first time […]
27. mai 2015
Trust in journalism: the ethical challenge of the information age
It is more than 15 years since Daily Mail Editor Paul Dacre, one of the great contrarians of British journalism famously told […]
27. mai 2015
The looming social tsunami
The weight of social media distribution is such that news brands will be tempted to consider any deal that could […]
27. mai 2015
How to build a new brand in a new media landscape
Quartz had no homepage when it launched about two and a half years ago. Readers navigating directly to qz.com instead just saw […]
Welcome to the intimacy era
27. mai 2015
The next generation of mobile marketplaces. In a time when bringing your smart phone to bed with you is normal, […]
Read article27. mai 2015
A framework for building media companies in the digital world
– In the future, every media company also needs to become a tech company. If we had to boil all of our […]
27. mai 2015
The editorial product
The traditional goal of news is to say what just happened. That is, after all, what “news” means. But there […]
27. mai 2015
How subscription models lead to more trustworthy journalism
Ryan Holiday is a marketer. Even his name is catchy. Just like the title of his first book: Trust me I’m […]
27. mai 2015
A radical experiment with micropayments in journalism
In April 2014, we launched our pay-per-article startup Blendle in the Netherlands. The goal: to put all of the newspapers […]